Northern Garments Inc. (NGI) and the Klondike Visitor’s Association (KVA) are teaming up to establish a new prize for rookie mushers during the Yukon Quest, the annual 1,000 mile international sled dog race from Whitehorse, Yukon to Fairbanks, Alaska. Winners will receive a SKOOKUMbrand® Yukon Anorak.
Within the 7-billion dollar apparel industry in Canada and in the footsteps of industry moguls like Hemptown Naturals and Lululemon, Northern Garments has won their industry’s top national award for innovation (2006 Fashion Export Award). NGI and their SKOOKUMbrand® Yukon Anorak have also won our top national awards in the discipline of Design (2007 DX Award). NGI is currently producing the official anorak of the 2007-08 International Polar Year (IPY) with an endorsement from the organization while directing a significant portion of its profits towards wildlife habitat protection. IPY involves 60-countries, 10,000-scientists, and over 50,000-participants that are working on polar science and global climate change issues.
While these are impressive achievements, NGI is still a relative “rookie” within their industry and wishes to celebrate the teams that take on the Yukon Quest, citing: “as entrepreneurs in a challenging business it feels like we are running the Quest each day; as a result, we can relate to the chutzpah that is required. It is for this reason we have established an annual prize for the first rookie musher into the Yukon Quest half-way point in Dawson City.”
NGI and the KVA are confident this prize will provide additional incentive for first-time mushers to sign up! The KVA is interested in partnering with regional businesses, groups, and associations to support this important community event.