Northern Garments and SKOOKUMbrand® continues to participate in the North American Fur and Fashion Exposé in Montreal (NAFFEM) and finds customers for its fashionable and innovative winter wear.
Specializing in fur and luxury outerwear, NAFFEM is the only show of its kind in North America. The show is also International, as buyers & exhibitors come from across the USA and Canada, and from as far away as Europe and Asia. Typically buyers complete over a $100 million in sales during the 4-day event and sales and interest in wild fur is up significantly.
As a result, this year’s show was a sold out event and SKOOKUMbrand® Yukon Anoraks were noticed prominently on the runways and in its sales booth. “Our anoraks have really made an impression here as an innovative, fashionable and impressive piece of clothing” says Northern Garments sales representative Genevieve Grant. “We have closed many deals and have interested many more Buyers that we expect will purchase early in the season”.
All this bodes well for the Northern Garments Inc., who says their success is 4-years in the making. Megan Waterman, Skookum Brand’s designer notes “fur never goes out of style…its popularity waxes and wanes, and this time people want to know that their fur is natural, ethical…and of course very wearable”. She adds, “Our company is ahead of the curve in this department – we have spent much time and energy in product development, and, our unique values and perspective attests to our commitment of stewardship, conservation, and responsible resource use”.
Company co-founder, Jake Duncan follows up by saying, “we will be working towards participating in NAFFEM again next year as it is quite fruitful for our company”. He brazenly continues, “Besides, when you have people…I mean long-term industry people, coming up to you and saying that you are the next ‘it’…that comes with a responsibility!”
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