Toronto Fashion Week

SKOOKUMbrand® joins the Fur Council of Canada and the Fur is Green campaign during Toronto Fashion Week. Designer Megan Waterman experiments with a hemp/kasha-lined anorak for the event. Coming from the north herself, Waterman is likely the only professional fashion designer in Canada that has taken the time to learn the fur industry from the ground-up, by becoming a registered Yukon fur harvester herself. Believing that fur harvesters are Stewards of the land that share values with other conservationists, she is directing a significant portion of her company’s profits towards wildlife habitat protection.